KUTZTOWN, Pa. – The Kutztown University athletic department released a refreshed set of athletic logos Monday – maintaining its "Golden Bear" brand while giving the logo library a refreshed look heading into the upcoming 2017-18 season.
The refresh marks an extension from the original logo creation in 2004 through a partnership between the division of Communications, Marketing and External Affairs, and Phoenix Design Works, based in Maplewood, N.J. The two partnered once again in 2017 to refresh the university's athletic logos within its existing brand.
Fans will notice the most-visible and well-known logos – the Golden Bear – remain prominent. New primary logos provide altered artwork involving the "Kutztown" and "KU" wordmarks, as well as additional designs.
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For more information, contact Matt Santos, Interim Associate VP for Communications, Marketing & External Affairs/Director of University Relations, at
santos@kutztown.edu.
